City of Fort Myers

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Intern - Marketing & Social Media

at City of Fort Myers

Pay: up to $8.46/hour
$8.46 - $
Posted: 5/12/2019
Job Status: Full Time,Part Time,Contract/Temporary
Job Reference #: 2172325
Keywords:

Job Description

Overall Job Objective

Description

Under the direction of the Marketing & Promotions Manager of the Fort Myers Community Redevelopment Agency (CRA), the purpose of the internship is for students majoring in Marketing to receive on-the-job exposure and experience to learn how to create marketing materials that promotes the projects of the CRA, and to promote these projects through social media strategies and posts, the website, and through other marketing outlets. Students assigned to this Marketing classification may perform both routine duties and non-routine support duties as the nature of the area of work and studies assigned. Emphasis is placed on providing varied, meaningful learning experiences to the student, while at the same time providing work assistance to the City.
 
The ideal applicant will collaborate with our marketing team in all stages of marketing campaigns to help develop, expand and maintain our marketing channels. This internship will help the student acquire real-world marketing skills and provide a knowledge of various marketing strategies, giving the intern broad marketing experience in preparation to enter the professional work environment. The applicant should possess a strong knowledge of the digital media landscape, including various social media sites. The intern will be responsible for contributing to website redesign projects, monitoring, posting and engaging on blogs, social networks and other online forums, participating in online outreach and promotion, optimizing our website and conducting keyword analysis. The Agency was established by the City of Fort Myers under the State of Florida Community Redevelopment Act and it is governed by the Mayor and City Council in their role as the Community Redevelopment Agency Board of Commissioners. 

This job has no supervisory responsibilities.

Duties/Responsibilities

  • Provide creative ideas to help achieve the marketing goals of the CRA.
  • Perform a wide variety of administrative, project related, and department specific duties in developing and implementing marketing strategies.
  • Assists managerial or professional employees.
  • Complete projects.
  • Prepare social media posts for platforms including but not limited to Facebook, Twitter, Instagram, YouTube, NextDoor, Google Plus, and Flickr.
  • Distribute and post social media messages under the direct supervision of the Marketing & Promotions Manager and related managerial or professional employees.
  • Create slideshow presentations for use on Channel 98 City of Fort Myers television station, on CRA websites, and at public speaking engagements.
  • Assist in maintenance of CRA website content.
  • Performs basic administrative duties including written reports, memorandums, letters and electronic correspondence, interaction with the public and communication through telephone and meetings.
  • May provide customer service to the public.
  • May provide work that involves the use of technical skills or the use of professional and semi-independent judgement in completing job tasks within given parameters.
  • This position requires regular and reliable attendance and the employee's physical presence at the workplace
  • Perform related duties as assigned.
 
KNOWLEDGE, SKILLS AND ABILITIES
  • Knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, NextDoor, Google Plus, and Flickr.
  • Knowledge of Microsoft Office suite (Word, Publisher, Excel and PowerPoint software).
  • Knowledge with the Adobe Creative Cloud, including InDesign, Illustrator, Photoshop and Acrobat software.
  • Knowledge of current office systems technology and associated support systems.
  • Strong teamwork and customer service skills.
  • Strong written and oral communication skills
  • Strong time-management skills, project management skills.
  • Skill in use of standard office computer equipment and software applications.
  • Ability to make decisions recognizing established precedents and practices and to use resourcefulness and act in solving new problems.
  • Ability to exercise judgement and discretion in applying and interpreting department rules, regulations, policies, and procedures.
  • Ability to establish and maintain effective working relationships.
  • Ability to plan and organize time effectively.
  • Ability to speak clearly and persuasively in positive or negative situations.
  • Ability to establish and maintain effective working relationships.
  • Ability to operate necessary equipment, including computer, calculator, copier, etc.
     

Minimum Requirements

  • Must be actively enrolled and attending an accredited college/university.
  • Introductory courses in marketing and/or graphic design.

Supplemental Information

This work typically requires the following physical activities to be performed.  
  • Balancing – maintain equilibrium to prevent falling while walking, standing, or crouching.
  • Climbing – ascending, descending ladders, stairs, ramps, requires body agility.
  • Pushing – use upper extremities to press against objects with force, or thrust forward, downward, outward.
  • Reaching – extending hands or arms in any direction.
  • Repetitive Motion – substantial movements of wrists, hands, fingers.
  • Speaking – expressing ideas with spoken word, convey detailed, important instructions accurately, concisely.
  • Standing – for sustained periods of time.
  • Stooping – bending body downward, forward at waist, with full motion of lower extremities and back.
  • Talking 1- expressing ideas by spoken word
  • Talking 2 – shouting to be heard above ambient noise.
  • Visual Acuity 1 - prepare, analyze data, transcribing, computer terminal, extensive reading.
  • Visual Acuity 2 - color, depth perception, field of vision.
  • Visual Acuity 3 - determine accuracy, neatness, observe facilities/structures.
  • Crouching – bending body forward by bending leg, spine.
  • Feeling – perceiving attributes of objects by touch with skin, fingertips.
  • Fingering – picking, pinching, typing, working with fingers rather than hand.
  • Grasping – applying pressure to object with fingers, palm.
  • Handling – picking, holding, or working with whole hand.
  • Hearing 1 – perceiving sounds at normal speaking levels, receive information.
  • Hearing 2 – receive detailed information, make discrimination in sound.
  • Kneeling – bending legs at knee to come to rest at knees.
  • Lifting – raising objects from lower to higher position, moving objects side to side, using upper extremities, back.
  • Mental Acuity – ability to make rational decisions through sound logic, deductive reasoning.
  • Walking - on foot to accomplish tasks, long distances, or site to site.
Work performed is primarily:
  • Sedentary work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
WORK ENVIRONMENT
  • Contact with internal and external customers, and outside agencies.
  • May be required to work hours other than the regular schedule including evening, weekend, holidays and during emergencies.
To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions described herein.  Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.