Candidates should will need experience building marketing strategies, working with multiple media channels, overseeing marketing calendars, and using content to inspire
Implement data-driven marketing strategies to effectively leverage data, to allow increase guest engagement through all channels (email, SMS, direct mail, online display, social media and other channels)
Ability to use data and marketing analytics to better understand guests - Storyteller
Developing digital strategies that drives performance against KPIs
This individual will be bringing a data driven approach to marketing strategies, with a clear idea of the data available to support the brands in developing their strategies to ensure highly successful, targeted, and relevant marketing campaigns.