FAIRWINDS Credit Union

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Content Marketing Specialist

at FAIRWINDS Credit Union

Posted: 9/18/2019
Job Reference #: *A716162D464EE7D4

Job Description

Requisition Number

Post Date

Content Marketing Specialist

Branch / Department




Want to work for a company who truly values their employees? So much so that we've recently won Best Places to Work from Florida Trend Magazine, the Credit Union Journal, the Orlando Sentinel and the Orlando Business Journal!!

We continue to be the one of the best companies to work for, simply because we hire the best and most passionate talent. We are proud to promote employees from within and provide a positive work/life balance.

Content Marketing Specialist

We are seeking an experienced Content Marketing Specialist to join our team of professionals in our downtown Orlando offices.

The Content Marketing Specialist will combine content writing and storytelling expertise with persona personalization, to support the credit union’s strategic initiatives for acquisition, retention, and brand awareness. The successful candidate will have a proven track record producing, developing, and leveraging a variety of sales, advertising, marketing, and social media content, including SEO-focused web content, in order to successfully reach, educate, and engage target audiences through digital and print channels.

*** When applying, please include links or samples of social media projects/results, writing samples, etc. ***

What will I be doing in this role?:

  • Write and create content for marketing and advertising initiatives including: targeted emails, digital ads, SEO-focused web content, print copy, marketing brochures, sales presentations, messaging, videos, infographics, scripts, blogs, email scripts for member-facing crew, and more, to drive traffic, engagement, and leads that deliver sales and customer retention.
  • Write and create content for the credit union’s social media channels providing daily posts and responses. Ensures that content aligns with marketing goals, personas, and brand and resonates with each platform audience authentically to grow followers, generate engagement, and convert potential followers. Partners with in-house creative designers to ensure content and designs are marketable, engaging, and shareable.
  • Write and create content based upon the credit union’s promotional and editorial calendars. Ensures that content is consistent with the credit union’s brand voice, style, and tone.
  • Assist with tracking social conversation, comments, and respond/engage appropriately. Work with our Digital Services team to address member service questions.
  • Manages a quarterly audit of content marketing assets, and works with the credit union’s business units to ensure all outgoing communications are in compliance and follow the credit union’s brand standards. Provides recommendations for appropriate content changes and delivery channels.

Required Skills:

  • Digital Advertising: Leverages Internet technologies to deliver promotional advertisements to members.
  • Research: Self-directs to research information for content, and stays on top of latest marketing content trends to best support the department’s initiatives.

Education and Experience:

  • Bachelor’s Degree is preferred
  • Minimum of 3+ years’ experience in social media management, digital marketing content, and/or content writing is required

    FAIRWINDS is proud to offer crewmembers a competitive salary and benefits package including:

  • Medical, Dental and Vision Insurance benefits
  • Generous 401K – new for 2019 - 6% match!!
  • Life and Disability Insurance
  • Vacation and Holiday Pay
  • Tuition Reimbursement
  • Wellness Reimbursement - use your unused sick time to pay for your gym membership!!