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Digital Media Campaign Manager

at TravelClick

Posted: 10/12/2019
Job Reference #: 3208

Job Description

  • Job LocationsUS-FL-Orlando | US-IL-Schaumburg
    Job ID
    Digital Media
  • Job Overview

    The Digital Media Campaign Manager (Digital MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability. In partnering with the Ad Operations team, they work with the client from creation of the Digital Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign. The Digital MCM will have excellent client communication skills and be responsible for guiding the client experience through various milestones. This individual must have a strong understanding of Paid Search, Paid Display, and Paid Social, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.

    The Digital Media Campaign Manager plays a crucial role in proactive campaign management and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products (BI & Res) in the management strategy to holistically achieve the client’s goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.

    Functional Description

    • Develop in-depth understanding of client needs and establish a cohesive, trusting relationship
    • Research and develop strategy and digital media plans for clients; identify target audience; recommend budgets and ideal media channels
    • Write and deliver digital media plans to Sales
    • Conduct conference calls with client regarding digital campaign performance and recommended modifications for improved campaign performance
    • Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
    • Manage client onboarding and renewal process
      • Draft ad copy and present to client for approval
      • Initiate campaign set-up and workflow for tracking tags
      • Manage creative development and client approval process
      • Establish deadlines for various components in order to achieve the completed projects by designated due date
      • Ensure all new and renewal campaigns launch and quality SLAs are met
    • Collaborate with Advertising Operations to develop optimization strategies and detail changes
    • Provide analysis and commentary for client reports
    • Reallocation of cross-channel budgets
    • Pitch new products and increases in budget to existing clients
    • Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client's business
    • Manage digital media campaigns for clients with a proactive, detailed, strategic and analytical approach
    • Own the development and continued upkeep of client strategy throughout the lifecycle of digital media campaigns
    • Other duties as assigned

    Key Performance Indicators (KPI’s) to monitor success:

    • Campaign ROAS
    • Campaign profitability
    • Campaign pacing
    • Renewal Rate
    • Upsell /Cross Sell; Maximizing the number of TC Products utilized by client for a holistic experience

    What we are looking for

    Basic Qualifications

    • High School Diploma/GED required
    • 1 + years of relevant online media experience (implementing and managing Digital Media campaigns through either Paid Search, Paid Social, Paid Display, Programmatic or Email Marketing)
    • 1+ years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time

    Additional Characteristics

    • Bachelor’s Degree
    • Experience in Google Analytics and Google AdWords
    • 1 + years of relevant online media experience (implementing and managing Digital Media campaigns through Display Remarketing and TripAdvisor)
    • 1+ years of experience with successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills
    • Knowledge and experience working with ad tags, basic HTML and rich media
    • Media experience in the Hospitality industry a major advantage
    • Ability to evaluate data trends, understand and evaluate budget/results, upsells, ROAS, margins and KPIs and other numeric data effectively
    • Ability to professionally represent TravelClick at client meetings and on conference calls
    • Excellent interpersonal skills that encourage team cooperation, promote enthusiasm, and both demonstrate and motivate strategic thinking
    • Focused on team outcomes rather than individual success
    • Ability to effectively influence key internal partners at all levels within the organization
    • Strong copy writing skills and ability to communicate within guidelines
    • Strong focus on outcomes; has initiative to drive results for excellent campaigns
    • Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
    • Proficient in MS Office, with an expertise in MS Excel and PowerPoint
    • Excellent oral and written communication skills

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    EEO Statement

    “All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.”

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